BidMyDeal is a live action platform where users can bid the products available on it just like in an auction. It also provides the users with daily deals, bid wallet, referrals bonus etc. Users can buy bid coins and use them in the live auction. Each bid raises the price by Rs. 0.10/-. The auction clock restarts from 10 seconds every time someone bids. If no new bids are placed before the clock runs out, the last bidder wins.
Users choose this mobile app mainly for the live auction feature. As potential bidders, they would want to see the products open for auction and need an easy way to go to the auction page. The flow and design of the app are in such a way that the user can see the products open for auction on the home page itself and the prominent button with the app logo takes the user straight to the live auction page. Users also get the opportunity to buy products directly from this platform. A clearer, big CTA and straight-forward navigation further boost the sales in the mobile app.
One of the best ways to retain users in an app is reducing the boring tasks. Though live auction would seem interesting in the beginning, it might turn out to be boring if more bidders are on the platform who equally want to win the best deals. To solve this, we provide an assistant called BidBuddy in the app. Users may purchase bid coins and specify their maximum bid amount for a product and leave the task to BidBuddy who will bid for them in the live auction.